How LinkedIn’s Algorithm Works, According to the LinkedIn Team


Until now, LinkedIn’s algorithm remained a mystery.


The social media network just experienced some significant algorithm changes, and the team (Dan Roth, editor-in-chief, and Alice Xiong, product management director) spoke with Entrepreneur to discuss them.


In this piece, we’ll highlight the essential themes from the team’s interview on the LinkedIn algorithm and provide practical tips for applying this knowledge to your own material.



How the LinkedIn Algorithm Works

Unlike YouTube and Instagram, which include Shorts and Reels and an Explore Page, LinkedIn feeds you content largely through your Feed.


When you enter the LinkedIn URL, you are taken to the landing page, which is your initial impression of all of the platform’s content.,


With over 1 billion users and millions, if not billions, of daily posts, there’s no denying the importance of relevant material.


The algorithm promises that if you generate high-quality, relevant material for a certain audience, they will see it. The opposite is true for your LinkedIn audience: what they engage with determines what they see.


If you consistently engage with B2B marketing material, you’ll see more of it in your feed. If you consistently post on B2B marketing, your target audience will undoubtedly see more of your material. And the more specialized your approach is, the more effectively the algorithm can send your material to the top of the appropriate Feeds.


With this context in mind, all updates are designed to deliver the correct material in front of the right audience.




5 LinkedIn Tips for Better Content Performance

1. Optimize Your LinkedIn Profile

  • Select a distinctive profile image and banner.
  • Create a creative title and summary, and don't be afraid to use emojis to stick out in people's feeds.
  • Write a thorough experience section—including bullet points of successes in your job.
  • Include talents, endorsements, and recommendations.
  • Showcase licenses and certifications— Bonus tip: Take a LinkedIn Skills Assessment to strengthen up this area.

2. Post at the Right Time

With social media platforms abandoning chronological newsfeeds many moons ago, exactly timing your postings is far less important than it once was.


But when does it work? To determine the optimal time to publish on LinkedIn, we analyzed the engagement rates of over a million LinkedIn posts.


We noticed that posts between 9 a.m. and 5 p.m. on weekdays had the highest engagement rate. LinkedIn may have expanded into more than simply a job search site, but LinkedIn users are certainly still utilizing it on the job.





3. Post Consistently

The more you share, the more LinkedIn will understand who you are, what you do, and who wants to view your postings, so post regularly.


If that doesn’t seem like a realistic aim right now, don’t worry – providing high-quality material as frequently as possible is a good place to start. Quality remains more essential than quantity on LinkedIn.


To make things easier, developing a content schedule is an excellent approach to scale your output, especially if you’re posting on other social media channels as well.




4. Experiment With Types of Content

LinkedIn’s capability now enables for a variety of post kinds, rather than just plain text postings. varied post formats will provide varied outcomes, so experiment to determine which ones connect the best with your audience.


We discovered that, overall, videos are the best-performing format on LinkedIn, with photo postings and PDF carousels following closely after.


If you’re currently developing video content for other platforms, consider repurposing it for LinkedIn if it’s relevant to your audience.


However, LinkedIn is not TikTok or Instagram Reels, and the 9:16 aspect ratio that we’re accustomed to seeing on these short-form video-focused platforms is not ideal for LinkedIn. While LinkedIn supports these dimensions, I suggest square 1:1 video dimensions for optimal display in newsfeeds.




5. Use Links Strategically

As the graph above shows, link-only posts receive less interaction than other forms of content — but it doesn’t imply links should be avoided in your LinkedIn digital marketing plan.


You may want to incorporate them into your content schedule on occasion, but only for the most important external links you want to direct your audience to.


You might also use the comments to share these resources. Anecdotally speaking, distributing links in this manner does not appear to have a detrimental influence on post performance.